Services
Analytics & Measurement in Saudi Arabia
Analytics implementation is the work of making a business's digital measurement trustworthy: defining what counts as a conversion, capturing it reliably, handling consent lawfully, and reconciling what the platform reports against what the business actually received. Most marketing disagreements are really measurement disagreements. Under Saudi PDPL, consent is the default basis for processing personal data, which makes consent handling part of the implementation rather than a banner added later.
| Typical timeline | 3–6 weeks |
|---|---|
| Consent | PDPL-aware, with a documented lawful basis |
| Validation | Reconciled against CRM before sign-off |
01Outcomes
What actually changes
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01
One agreed definition of a qualified enquiry, measured the same way in every report.
-
02
Consent handled in a way that is both lawful and does not silently destroy your data.
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03
Reporting a finance team accepts, because it reconciles to the CRM.
02What you get
Deliverables
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Measurement plan: events, conversions, and what each one means commercially
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GA4 and server-side tagging implementation
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Consent mode and a PDPL-aware privacy notice
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CRM integration and offline conversion import
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Looker Studio dashboards for marketing and for the board
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Data-quality monitoring and alerting
03Pricing
What it costs
Cost depends on scope and project requirements. Contact us for a quote tailored to your project.
A note on the number
Indicative bands, excluding 15% VAT. Final scope is quoted after a discovery call.
04How we work
How we deliver this
01
Define
Agree what a lead is worth and what counts as one, with sales in the room.
02
Implement
Events, server-side tagging, consent handling.
03
Validate
Reconcile platform data against CRM records until they agree.
04
Report
Dashboards at two levels: operational detail and board summary.
05
Monitor
Alerting on tracking breakage, because it always eventually breaks.
05Technologies
What we build with
- GA4
- Google Tag Manager
- Server-side GTM
- BigQuery
- Looker Studio
- Consent Mode v2
06Questions we are asked
Questions clients ask
01Why is our GA4 data different from our CRM?
Almost always some combination of consent-denied sessions, cross-device journeys, spam traffic and different definitions of what a conversion is. The fix is not to pick whichever number is higher — it is to define the conversion once, capture it server-side where possible, and reconcile the two systems until the gap is understood and stable.
Related services
This work is usually commissioned alongside Conversion Rate Optimisation, Digital Marketing & PPC, Search Engine Optimisation.