Services
Branding & Identity in Saudi Arabia
Branding is the system that makes an organisation recognisable and coherent: name, mark, typography, colour, voice and the rules that hold them together. A bilingual Saudi identity has a requirement most identity work does not — the Arabic wordmark must be drawn as Arabic calligraphy or lettering with its own proportions and rhythm, not produced by typing the name in an Arabic font that happens to resemble the Latin one. The two lockups then need to be balanced against each other at every size they will be used.
| Typical timeline | 6–12 weeks |
|---|---|
| Scripts | Arabic and Latin, designed together |
| Deliverables | Full source files plus bilingual guidelines |
| Colour | Every text pair contrast-tested to WCAG 2.2 AA |
01Outcomes
What actually changes
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01
An Arabic wordmark a Saudi audience reads as designed rather than defaulted.
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02
A system the team can apply without asking — templates, rules and worked examples.
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03
Consistency across the touchpoints where it is most often lost: documents, presentations, signage and social.
02What you get
Deliverables
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Brand strategy: positioning, audience, personality, competitive frame
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Bilingual logo system with Arabic and Latin lockups drawn to work together
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Typography system covering both scripts
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Colour system with validated accessible contrast pairs
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Applications: stationery, presentation, document templates, social, signage
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Brand guidelines in Arabic and English
03Pricing
What it costs
Cost depends on scope and project requirements. Contact us for a quote tailored to your project.
A note on the number
Indicative bands, excluding 15% VAT. Final scope is quoted after a discovery call.
04How we work
How we deliver this
01
Strategy
Interviews, competitive review, and a written positioning the leadership actually agrees on.
02
Territories
Two or three distinct directions, each argued rather than decorated.
03
Refine
Develop the chosen direction across both scripts and stress-test at real sizes.
04
Systemise
Type, colour, layout, imagery and voice, with accessibility built in.
05
Roll out
Templates, guidelines and a handover session for the team.
05Technologies
What we build with
- Adobe Illustrator
- Figma
- Arabic type design
- Design tokens
06Questions we are asked
Questions clients ask
01Why does the Arabic logo cost extra?
Because it is a second piece of original lettering, not a translation. Arabic letterforms join, sit on a different baseline, and carry their weight differently from Latin ones — setting the name in an Arabic font produces something that reads as a default rather than a mark. Custom Arabic lettering is drawn, tested at size, and balanced against the Latin lockup so neither looks like an afterthought.
Related services
This work is usually commissioned alongside Website Design, UI/UX Design, Digital Marketing & PPC.